"We wanted to understand the deeper implications of growth beyond the hardscape lens of infrastructure, taxes, education, and other visible issues. The values research gleaned more insight into the values residents of Bend have around sustaining what is important in a small but fast-growing city and region. We can now better understand that citizens value community engagement, ensuring employment and economic parity, and investment in time, talent and treasure as key to the importance of how Bend grows. Tracking these values will allow us to better plan the softscape that is essential to growing a healthy, connected and thriving community."
Katy Brooks, CEO, Bend Chamber of Commerce
"Policy makers and business leaders often express surprise when I tell them that researchers lack basic information about the beliefs and values of all Oregonians. Yet that information gap is real: surveys often collect information solely from target populations, such as likely voters or narrow consumer groups, thus preventing Oregonians from understanding the values and beliefs of all members of their community. The Oregon Values and Beliefs Center offers a plan to correct this problem by helping all groups of Oregonians -- especially our rural and underrepresented neighbors -- share their feelings and views about the issues affecting them. Through that plan, the Oregon Values and Beliefs Center will provide Oregonians a better understanding of their communities and it will create a nonpartisan, reliable source of information that businesses, policy makers, and not-for-profits can use to advance the well-being and prosperity of our state."
Tim Johnson, Director, Willamette University Center for Governance and Public Policy Research
"An understanding of our community’s core public values has been central to our ability to meaningfully connect and communicate with our customers and to advance our mission of providing cost-effective services and environmentally sensitive management of our water resources."
Mark Jockers, Government and Public Affairs Manager, Clean Water Services
"Both survey and focus group work identified core values and beliefs across the political and ideological spectrum and armed a coalition of aging and disabilities advocates with data and messaging to assure state budget cuts were minimal and equitable."
Jerry Cohen, Retired State Director, AARP Oregon
"In my work with communities and organizations throughout Oregon, the glue that brings people together comes from getting them to talk about what they really care about. When people share what they value, then the conversations about issues totally change because they start from a common language rather from difference. Values matter."
Rex Burkholder, Author of The Activist’s ToolKit
"The research is so important because it speaks to the heart of Oregon and Oregonians. It’s not about voters or likely voters. It’s about community change and how we create it."
Dee Anne Everson, CEO/Executive Director, United Way of Jackson County
"Oregon values and beliefs research has been the single most valuable tool in helping us meet our mission to get people talking with each other and hearing each other’s perspectives. The thoughtful and comprehensive approach to collecting and communicating what Oregonians care about has really helped us shape our programs and our questions, and it continues to help us hear voices that might otherwise get lost."
Adam Davis, Executive Director, Oregon Humanities