Research Topic: Organizational Image and Branding

Northwest Health Foundation: 2006 Survey

Study Year: 2006
Research Topics: Community Planning, Healthcare, Organizational Image and Branding, Politics and Public Affairs
Abstract:

A statewide survey research conducted in November, 2006 to provide a baseline about values, beliefs, and priorities of Oregonians about the health of the public. Along with other research and public involvement efforts, this information will be used by the Northwest Health Foundation and its partners to develop and promote specific initiatives to improve the public’s health. The primary survey was conducted online, with respondents drawn randomly from an established panel1 of Oregonians (n=1,355). A smaller telephone survey was conducted (n=417) to validate and supplement the online survey research findings. Respondents were age 18 and over. The primary survey was conducted online, with respondents drawn randomly from an established panel1 of Oregonians (n=1,355). A smaller telephone survey was conducted (n=417) to validate and supplement the online survey research findings. Respondents were age 18 and over. Respondents emphasized the importance of affordable and accessible health care for all, as well as the overall health and well-being of people in their communities.

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COLT Communications and Engagement: 2019 Survey

Study Year: 2019
Research Topics: Community Planning, Environmental Quality, Natural Resource Management, Organizational Image and Branding
Abstract:

A survey conducted via online panels, telephone, and mail during November and December of 2018 of 2,528 Oregon residents and 207 southern Washington residents to determine what residents of Oregon and southern Washington value about living in their communities, what features and issues are most important to them, their attitudes and behavior related to land conservation, and the most effective messaging for different population subgroups. Quotas and statistical weighting were used to ensure a representative sample. Oregon reporting was based on a representative sample of 403 Oregon residents and has a margin of error of +/-2.9% to +/-4.9%. Messaging findings for subgroups are based on all completed Oregon surveys (n=2,582) and have a margin of error of +/-1.2% to +/-1.9%. Findings show a shared value of nature and the outdoors, with an emphasis on the importance of accessibility, as well as a growing interest in nature among Oregonians.​

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Big Look Survey on Land Use, Oregon 2008

Study Year: 2008
Research Topics: Community Planning, Economy and Jobs, Environmental Quality, Natural Resource Management, Organizational Image and Branding
Abstract:

Davis, Hibbitts & Midghall, Inc. (DHM) conducted the online survey from September 17 to 23, 2008, among 842 residents in the state of Oregon that lasted an average of 10 minutes. This research was conducted to assess public attitudes towards land use issues in the state in order to guide the Big Look Task Force in their comprehensive review of the state’s land use system. A stratified (rather than proportional) sample was used to better understand attitudes in the different areas of the state—Tri-County, Willamette Valley, and the Rest of State, with approximately 300 interviews completed in each of the three areas of the state. The effects of land use policies vary from urban to rural areas, while at the same time, Oregonians are ideologically divided across geographic regions resulting in consistent differences in how urban and rural residents view land use regulations and their visions for policy reform. Broadly speaking, urban residents are more comfortable with government regulation and higher taxes to protect and preserve natural spaces and farm land than their rural counterparts. Rural residents tend to be more suspect of government and favor less regulation and taxes.

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The Chalkboard Project: Public Attitudes Toward K-12 Education in Oregon, 2004

Study Year: 2004
Research Topics: Education, Organizational Image and Branding, Politics and Public Affairs
Abstract:

Davis, Hibbitts and Midghall, Inc. (DHM) is pleased to present the following description of the opinion research methodology used for the Chalkboard Project (Chalkboard). The research was conducted to assist with development of an overall strategy for addressing public education quality, accountability, and financing in Oregon.

The research had two components:

· Quantitative Research: Statewide telephone and online survey research to quantify Oregonians’ opinions about K-12 public education, including their feelings about proposals to address problems related to education quality, accountability, and finance. Statewide Telephone Baseline Survey: This quantitative research involved a statewide telephone survey of Oregon’s general population age 18+ conducted between April 17 -25, 2004. The sample size was 1800. A stratified (rather than proportional) sample was used for the survey to better understand attitudes in different areas of the state. Three hundred respondents were selected from each of six regions of the state: Portland Metro, Coastal, Willamette Valley, Southern, Central, and Eastern. Statewide Online Initiative Testing: An online survey was completed by 800 Oregonians to learn how they felt about Chalkboard’s initiatives. Final results for the online survey were statistically weighted to account for any variations and to assure a valid sample. Statewide Online Parent Survey: Three surveys were developed to learn how parents felt about the issue of parental involvement. Versions of the questionnaires were developed for households with children age 5-10, 11-14, and 15-18. Respondents came from the panel referred to above and 200 households with a child in the appropriate age range completed each survey.

Qualitative Research: Focus group discussions and one-on-one interviews to learn more about the attitudes of Oregonians and representatives of stakeholder groups (e.g, teachers, principals, and parents) toward public education and a significant statewide civic engagement process, which reached out and heard from Oregonians in all 36 counties. We used different types of data collection exercises in the focus groups. Examples include role playing, free associations, linear mapping, guided fantasy, and sentence completion. Each of these proved valuable in bringing out different ideas, elaborating on expressed attitudes and reported behavior, and probing for underlying motivations. In addition, in most of the group discussions, participants completed at least one written questionnaire to help identify quantitative boundaries and changes in opinion during the course of the group meeting. Various focus groups were composed of school board members, students, teachers, parents, principals, statewide focus groups, as well as two groups composed of special needs students and their parents.

The research provided valuable insight into student achievement assessments, general problems with the K-12 education system, best practices, and roles for Chalkboard, Teachers, Principals, and Parents.

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Oregon Board of Forestry Literature Review 2001

Study Year: 2001
Research Topics: Community Planning, Economy and Jobs, Environmental Quality, Natural Resource Management, Organizational Image and Branding
Abstract:

The report summarizes the results of quantitative research which involved two statewide surveys of Oregonians about their attitudes toward forest management and sustainability issues. One survey used conventional techniques. The other used scaled comparison survey research, a technique which arrayed pairs of sustainable forest management goals to assess Oregonians’ relative priorities. The survey questions asked generally about forest management and sustainability issues, and specifically about federal and private forestlands. Although state forests were not singled out because of the added complexity, the survey results clearly encompass state forest management issues. Findings reveal shared concerns among Oregonians, including forest fire management, family-wage jobs and the future of natural-resource based economies in Oregon’s rural communities, and environmental quality concerns.

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