A survey conducted via online panels, telephone, and mail during November and December of 2018 of 2,528 Oregon residents and 207 southern Washington residents to determine what residents of Oregon and southern Washington value about living in their communities, what features and issues are most important to them, their attitudes and behavior related to land conservation, and the most effective messaging for different population subgroups. Quotas and statistical weighting were used to ensure a representative sample. Oregon reporting was based on a representative sample of 403 Oregon residents and has a margin of error of +/-2.9% to +/-4.9%. Messaging findings for subgroups are based on all completed Oregon surveys (n=2,582) and have a margin of error of +/-1.2% to +/-1.9%. Findings show a shared value of nature and the outdoors, with an emphasis on the importance of accessibility, as well as a growing interest in nature among Oregonians.
Davis, Hibbitts & Midghall, Inc. (DHM) conducted the online survey from September 17 to 23, 2008, among 842 residents in the state of Oregon that lasted an average of 10 minutes. This research was conducted to assess public attitudes towards land use issues in the state in order to guide the Big Look Task Force in their comprehensive review of the state’s land use system. A stratified (rather than proportional) sample was used to better understand attitudes in the different areas of the state—Tri-County, Willamette Valley, and the Rest of State, with approximately 300 interviews completed in each of the three areas of the state. The effects of land use policies vary from urban to rural areas, while at the same time, Oregonians are ideologically divided across geographic regions resulting in consistent differences in how urban and rural residents view land use regulations and their visions for policy reform. Broadly speaking, urban residents are more comfortable with government regulation and higher taxes to protect and preserve natural spaces and farm land than their rural counterparts. Rural residents tend to be more suspect of government and favor less regulation and taxes.
The report summarizes the results of quantitative research which involved two statewide surveys of Oregonians about their attitudes toward forest management and sustainability issues. One survey used conventional techniques. The other used scaled comparison survey research, a technique which arrayed pairs of sustainable forest management goals to assess Oregonians’ relative priorities. The survey questions asked generally about forest management and sustainability issues, and specifically about federal and private forestlands. Although state forests were not singled out because of the added complexity, the survey results clearly encompass state forest management issues. Findings reveal shared concerns among Oregonians, including forest fire management, family-wage jobs and the future of natural-resource based economies in Oregon’s rural communities, and environmental quality concerns.