A statewide telephone survey was conducted between January 20-30, 2006 as part of the review of the Oregon Transportation Plan. The purpose of this research was to gauge Oregonians’ attitudes and opinions about transportation improvement needs around the state, priorities for developing a transportation system, willingness to pay for additional improvements, and specific transportation related issues including public transit, traffic congestion, and the impact of transportation on the economy and air pollution. We interviewed 1,511 Oregonians age 18 and older (general population) using random digit dialing – 300 each from Metro, Northwest, Southwest, Central, and Eastern regions of the state. The survey averaged 15 minutes, and the overall margin of error for this study is +/-2.52%, at the 95% confidence level. Statewide results are reported based on data that is weighted to reflect the population distribution of the state. Any reports on regional differences reflect unweighted results. In general, residents of the state agree on approaches for improving traffic congestion, express a need for public transit service in their area, and believe transportation problems in the state will get worse over the next five years.The full written report, following the executive summary, elaborates on other subgroup findings (including gender, age, income, education, etc.).
Davis, Hibbitts & Midghall, Inc. (DHM) conducted the online survey from September 17 to 23, 2008, among 842 residents in the state of Oregon that lasted an average of 10 minutes. This research was conducted to assess public attitudes towards land use issues in the state in order to guide the Big Look Task Force in their comprehensive review of the state’s land use system. A stratified (rather than proportional) sample was used to better understand attitudes in the different areas of the state—Tri-County, Willamette Valley, and the Rest of State, with approximately 300 interviews completed in each of the three areas of the state. The effects of land use policies vary from urban to rural areas, while at the same time, Oregonians are ideologically divided across geographic regions resulting in consistent differences in how urban and rural residents view land use regulations and their visions for policy reform. Broadly speaking, urban residents are more comfortable with government regulation and higher taxes to protect and preserve natural spaces and farm land than their rural counterparts. Rural residents tend to be more suspect of government and favor less regulation and taxes.
The continuation of the 1992 Oregon Values and Beliefs Survey, the 2002 Oregon Values and Beliefs study included more than 2,600 Oregonians from across the state. A statewide telephone survey was conducted in November of 2002 of 1200 randomly selected respondents, with 300 interviews each from the Portland Metro Area, Southern Oregon, Eastern Oregon, and Western Oregon. Regional large group discussions were also conduced in Medford, Klamath Falls, Salem, Eugene, Roseburg, Bend, Pendleton, Beaverton, and Clackamas. It provides valid and statistically reliable information at the regional level and by age, gender, income and education. In addition to conventional opinion surveys, the study also used large group discussions and scaled comparisons as a means of ranking abstract qualities such as personal values, personal activities, and attitudes about government services. Respondents were asked about their communities, the economy, education, government services, as well as funding public services. Trends emerged revealing a set of “Core Values” that Oregonians share, some of which endure from the 1992 Oregon Values and Beliefs Survey, some of which have changed, and some of which are just beginning to emerge.
The first Oregon Values and Beliefs Study was conducted during the months of July and August of 1992. The study involved several thousand hours of face-to-face survey interviews of 1,361 Oregonians in each of the state’s 36 counties. Furthermore, the study divided Oregon into four regions (Tri County, Southern Oregon, Western Oregon [including Lane County, the balance of the Willamette Valley, and the Oregon Coast], and Eastern Oregon), so that additional analysis could be conducted within each region. The purpose of the study was to explore the underlying core values of Oregonians, gain understanding about those values where differences exist, enrich debate of policy issues by providing a clear understanding of core values and beliefs, allow for conclusions to be drawn regarding public sentiment on key issues confronting Oregon, and provide a scientifically sound benchmark of core values which may be periodically measured. Survey topics ranged from public issues of today to personal perceptions and beliefs. The study identified share core values among Oregonians, including the importance of family, the value of employment and the economic conditions which create employment, the value of education, and the appreciation of Oregon’s environmental features.