In 1992, the Oregon Values and Beliefs Survey was launched. The goal was both simple and innovative – get an in-depth picture of what Oregonians really think, really value and really believe. A decade later in 2002, we went back to Oregonians with the same questions – and a few new ones.
The 2002 project included more than 2,600 Oregonians from across the state. It provides valid and statistically reliable information at the regional level and by age, gender, income and education. In addition to conventional opinion surveys, the study also used large group discussions and scaled comparisons as a means of ranking abstract qualities such as personal values, personal activities, and attitudes about government services.