This project was commissioned by the Oregon Business Council to provide a baseline assessment of the values and beliefs Oregonians currently hold. Among other things, it will allow the Council to: (1) assess the values and beliefs of Oregonians today; (2) monitor changes in these values and beliefs over time; (3) detect differences in values and beliefs between areas of the state; and (4) better design, target, and promote proposals or initiatives critical to the state’s future.
This project is intended to both supplement and be integrated with the results of two other related research efforts. One of these, the 1992 Population Survey for the State of Oregon 1 1 has provided new information regarding social and economic characteristics of Oregonians. The second, know as the Oregon Benchmarks Study, was able to establish nearly 160 measurable benchmarks to guide Oregon’s development over the next 20 years.