Davis, Hibbitts and Midghall, Inc. (DHM) is pleased to present the results of statewide survey research conducted in November, 2006 to provide a baseline about values, beliefs, and priorities of Oregonians about the health of the public.
The primary survey was conducted online, with respondents drawn randomly from an established panel 1 of Oregonians (n=1,355). A smaller telephone survey was conducted (n=417) to validate and supplement the online survey research findings. Respondents were age 18 and over. The annotated questionnaire for the online survey is attached as Appendix A.
This report highlights key findings and noteworthy subgroup variations for area of state, gender, age, education, presence of children, voter type, 2 and income. The substantive areas of questioning included general semantics and imagery, core values and government involvement, a priority ranking exercise, budget building and communications. Each is discussed in a separate section below, with a sampling of verbatim quotes for open-ended questions.